This white pigment composed of barium sulfate and zinc sulfide, is influenced by several market drivers and trends. One significant driver is the expanding demand for lithopone in the paint and coating industry, owing to its excellent hiding power and (ultraviolet) UV resistance. The construction sector also propels the market growth of this compound, as it is widely used in architectural coatings for its durability and weather resistance. Additionally, the rising popularity of lithopone in the plastic and rubber industries, driven by its ability to enhance product opacity and stability, contributes to market expansion. Trends in this compound market include a growing emphasis on eco-friendly alternatives, stimulating research and development of sustainable production processes. Furthermore, the increasing focus on product quality and performance, along with advancements in nanotechnology applications, presents new opportunities for lithopone market players. Overall, the evolving landscape of industries utilizing this compound underscores its dynamic market, driven by both traditional applications and emerging trends.

Titanium dioxide is added to some food packaging to preserve the shelf life of a product.

Lithopone B301, Lithopone B311 powder, C.I. Pigment White 5, is a mixture of inorganic compounds, widely utilized as a white pigment. It is composed of a mixture of barium sulfate and zinc sulfide. These insoluble compounds blend well with organic compounds and confer opacity. Lithopone B301, Lithopone B311 powder is famous for the cheap production costs, greater coverage. Related white pigments include titanium dioxide, zinc oxide (zinc white), and zinc sulfide

Titanium dioxide safety is evaluated by regulatory agencies all over the world based on scientific studies.

Fig. 3. Cell survival measured on samples of MSSA with bare and functionalized P25TiO₂NPs after 6 h of irradiation. A: P25TiO₂NPs, B:vitaminB2@P25TiO₂NPs, C: vitaminC@P25TiO₂NPs in concentrations of 0.2 μg/mL (red) and 0.2 mg/mL (blue). p <0.05.

Lithopone is an inorganic white pigment, obtained from co-precipitation of Zinc sulfide (ZnS) and Barium sulfate (BaSO4). Titanium Dioxide (TiO2) has replaced Lithopone as a white pigment in majority applications as TiO2 is more durable. However, it is much cheaper than TiO2 and has advantages such as low binder requirement and good dispensability. As a white pigment, it can improve the substrate's weather resistance, and improve the fungicidal properties of paint formulations. Some of the major applications of Lithopone include manufacturing of paint pigments, plastic & rubber products, paper, printing inks, cosmetics, and leather & linoleum products. It is commercially available under names such as pigment white 5, Barium zinc sulfate sulfide, Becton White, C.I. 77115, Charlton White, Enamel White, and Zincolith. On the basis of content of ZnS, Lithopone is available at 28%-30% Lithopone and 60% Lithopone.

China’s government is working on its plan to eliminate outmoded capacities of TiO2 and strengthen environmental protection measurements. Small and middle-sized enterprises, with a production capacity under 50,000t/a, are the ones to suffer. They mostly get merged or need to withdraw from the market. Without their production capacity of about 500,000 tonnes yearly, the domestic output might shrink about 20%. This will enhance the power of listed companies in China immensely, which is one of the main reasons for the effort to go public.

Though the regulated use of titanium dioxide in food products is legal in the U.S. and Canada, it's banned in some other countries, notably throughout Europe. In May 2021, the European Food Safety Authority announced that titanium dioxide can no longer be considered safe as a food additive.

There are many uses of titanium dioxide that we don't know about because they were made exempt from being on the package in 1977, said Faber, who added that nothing much has changed since – other than the FDA approving some other uses of the color additive, such as expanding the use of mica-based pearlescent pigments (prepared from titanium dioxide) as color additives in distilled spirits over recent years.

Prices increased somewhat in the Asian market during the third quarter of 2021. After a steady recovery since mid-June, its price in India fell slightly in August, pushed down by lower import prices. Titanium dioxide prices continued to rise in the Chinese domestic market, with FOB Wuhu talks for Rutile grade TiO2 settling at 3125 USD/MT for the week ending September 24th.

It turns into light gray after being exposed to ultraviolet rays in sunlight for 6 to 7 hours, but it will return to its original color when placed in a dark place. It is easy to oxidize in the air and then agglomerate and deteriorate when exposed to moisture.

One of the key advantages of using anatase titanium dioxide in coatings is its superior UV resistance. This makes it ideal for outdoor applications where coatings are exposed to sunlight and other environmental factors that can degrade the finish over time. Anatase titanium dioxide helps to protect the underlying surface from UV rays, preventing fading and deterioration.

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