Lithopone B301, Lithopone B311 powder, C.I. Pigment White 5, is a mixture of inorganic compounds, widely utilized as a white pigment. It is composed of a mixture of barium sulfate and zinc sulfide. These insoluble compounds blend well with organic compounds and confer opacity. Lithopone B301, Lithopone B311 powder is famous for the cheap production costs, greater coverage. Related white pigments include titanium dioxide, zinc oxide (zinc white), and zinc sulfide

It offers several advantages in various applications. Its excellent opacity and brightness make it a popular choice in the production of paints, coatings, and printing inks, providing a cost-effective alternative to titanium dioxide. Lithopone's chemical stability enhances its durability in outdoor environments, making it suitable for outdoor coatings. Additionally, its low reactivity and compatibility with other pigments contribute to its versatility. Beyond coatings, lithopone finds utility in plastics, rubber, and paper industries. Overall, its multifaceted advantages and broad applications underscore this compound's significance in diverse industrial sectors.

According to data released by the China Coatings Industry Association, the total production of China's coatings industry has increased from 12.72 million tons in 2012 to 24.388 million tons in 2019, with a compound annual growth rate of 9.7%. Coatings, as an intermediate commodity, are closely related to downstream consumer markets such as the automotive industry, real estate, infrastructure, and home furnishings.

There are two primary forms of titanium dioxide commercially available: anatase and rutile. The rutile form is typically used in sunscreens due to its superior ability to handle UV rays and stability in the presence of UV light. The anatase form is typically used in other types of products, such as paint. Another plus of the rutile form is that its UVA protection extends past 400 nanometers, which is the upper limit of UVA.

A  2023 study published in the journal Environmental Research, scientists examined the effect of titanium dioxide nanoparticles on important gut bacteria in mice. Their results showed “the growth inhibitory effects could be associated with cell membrane damage caused by titanium dioxide nanoparticles to the bacterial strains. Metabolomics analysis showed that TiO2 NPs caused alterations in multiple metabolic pathways of gut bacteria, such as tryptophan and arginine metabolism, which were demonstrated to play crucial roles in regulating gut and host health.” The researchers also found that four different neuroprotective metabolites “were significantly reduced” in urine and in vitro bacteria and vivo urine samples. The researchers concluded: “Increasing evidence implies that the gut microbiome plays a profound role in regulating host metabolism. Our results illustrated that TiO2 NPs hindered the growth of four beneficial gut bacterial strains.”

The EU expert panel did not identify an immediate health concern linked to TiO₂ when used as a food additive. However, due mainly to uncertainties concerning the safety of TiO₂ nanoparticles, the panel concluded that TiO₂ as a food additive (E171) could no longer be considered safe.